INCREASE YOUR CREDIBILITY Todd Smart author of Get Engaged

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Todd is the author of Get Engaged: Using Your Company’s Publication to Nurture Customer Relations and Drive Bottom-Line Results. Todd Smart has founded and been president of four successful businesses since the age of 22. In addition to Crain’s Chicago Business, Todd has been featured and quoted in a number of publications, including Forbes, Success magazine, ePraire and a cover article of Inc. magazine. Todd is a member of the prestigious Entrepreneurs’ Organization comprised of majority business owners with revenues of 1 millions dollars and above. Todd’s messages is the power of creating massive credibility through being a published author. And, sharing your published works as a consistent message through all portals of: newsletters, press releases, webinars, keynote speaking, audio and video broadcasts, website, social media, etc.

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START & GROW YOUR BUSINESS cort christie author of The Nevada Edge

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Jeffrey Benjamin speaks with best-selling author Cort Christie. He is the founder of Nevada Corporate Headquarters, Inc., the premier business formation and small business consulting firm in Nevada, and has made guest appearances on MSNBC and CNBC.

He has an MBA from Pepperdine University and is currently a Licensed Financial Consultant. He also served as the president of the Las Vegas Chapter of The Entrepreneurs Organization and currently sits on the board of Reno’s Chapter of The Entrepreneurs Organization.

Cort is the author of the book Incorporating in Nevada – The Do-it-Yourself Guide and the book The Nevada Edge, both of which have been distributed to tens of thousands of business owners internationally.

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“It is kind of fun to do the impossible.” Walt Disney

3 REAL LIFE HABITS FOR SUCCESS ® EXCITE YOUR PASSION

Passion is the fuel that ignites your soul. Passion is a commanding emotion. It’s a boundless enthusiasm of devotion to a cause, a tireless diligence. One common denominator of successful people is that they are passionate. Passion moves people. Whether you are successful in giving a speech, writing an article, leading people or selling a product is directly related to your intensity of passion.

1. LIVE THE FEELING THAT YOU ARE WORTHY OF HAPPINESS AND DESERVING OF SUCCESS. What’s preventing most people from enjoying a passionate life is that they feel unworthy; they feel undeserving. This attitude breeds and slowly begins to deteriorate your chances of experiencing more happiness and success.

2. ASK THE PASSION QUESTION. If you could rub Aladdin’s Lamp what wish would you ask for? Successful people ask themselves: “What would I do if I knew I could not fail?” If you could have anything, be anything or do anything, what would it be? If you knew you could not fail what would you succeed at? Contemplate your answers and begin to think about and take action on realizing your aspirations. Remember, nothing is more invigorating than doing what you enjoy!

3. FOCUS ON YOUR STRENGTHS. Focusing on your weakness can dissipate your energy. Each of us is born with a distinctive ability. What’s yours? Spend the majority of time doing what brings you enjoy. Delegate or outsource the things which give you less satisfaction. This enables you more time to what gives you the most pleasure. Action seems effortless when you engage in your strengths, and your performance is energizing and exhilarating.

“Knowledge is light and love and vistion.” Helen Keller

3 REAL LIFE HABITS FOR SUCCESS ® PRONOUNCE YOUR BRAND

Your own personal name as a brand is equally as important as giant brands like Apple, GE, Volkswagen and Starbucks. You are your brand. Your brand, your name, is your reputation.You might have a common name or a unique one. The question is: What do you want your name to stand for? You have a strong name if you choose it to be. Shakespeare said, “What’s in a name?” That’s up to you.

Your brand is what differentiates you from other people. A strong personal brand will get you hired after a job change, or a call from a friend who needs your help, or a visit from a customer who wants to purchase a product/service you offer. In today’s business environment people do business with people, not just a big company.

1. DEVEOP YOUR CORE MESSAGE. What is it that you stand for? This message should be used in your conversations, your print ads, your television or radio ads and appearances. What one sentence best illustrates you? If you are not sure, ask your clients, fans or constituents on how they best describe you. Use this as a guide to articulate your message to share your personal brand.

2. CREATE POSITIVE EXPERIENCES. Strong branding creates an emotional tie. Feelings drive behavior and have the power to attract or repel. People want to be associated with positive feelings not negative ones. Likeability is strengthened through a positive vibe. How can you make sure you are emitting the energy that makes others feel good? Create the activities and conversations that are enveloped in optimism.

3. USE ENDORSEMENTS. Nothing is better than other people sharing their positive thoughts and experiences they’ve had with you. When you proclaim your value it is great, yet when others shout your value it is much better. People tend to believe what others say about you than you about yourself. Make the time to garner, in writing or with video and audio, about how great you are and the value you provide. Let the voice of others help to strengthen your brand.